Responsibility[ edit ] The management of business continuity falls largely within the sphere of quality management and risk managementwith some cross-over into related fields such as governanceinformation security and compliance.
Overview[ edit ] In the limited scholarly work available on the subject, business development is conceptualized as or related to discrete projects, specific modes of growth, and organizational units, activities, and practices.
Sorensen  integrates these different perspectives with insights from chairmen and managing directorssenior business developers, and venture capitalists from successful high-tech firms worldwide, which is adopted in the Palgrave Encyclopedia of Strategic Management: Today, the applications of business development and the business developer or marketer tasks across industries and countries, cover everything from IT-programmers, specialized engineers, advanced marketing or key account management activities, and sales and relations development for current and prospective customers.
For this reason, it has been difficult to discern the unique features of the business development function and whether these activities are a source of profits. Recent systematic research on the subject has outlined the contours of an emerging business development function with a unique role in the innovation management process.
The business development function seems to be more matured in high-tech, and especially the pharma and biotech, industries. Business development professionals frequently have had earlier experience in sales, financial servicesinvestment banking or management consultingand delivery; although some find their route to this area by climbing the corporate ladder in functions such as operations management.
Skill sets and experience for business-development specialists usually consist of a mixture of the following depending on the business requirements:This action plan template can be used as a supporting tool to reach the goals in a business or marketing plan.
The goal is clearly stated at the top of the template followed by action steps below.
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